What digital marketing does for a business depends on the location of each type of marketing content, which includes gaining brand awareness and company authority, increasing web traffic, and gaining general control and revenue.
Marketing your business online is a big deal these days. After all, the use of the internet has doubled in the last decade and this change has had a huge impact on the way people buy products and interact with businesses.
What is digital marketing?
Like any other type of marketing, digital marketing is a way to connect and influence your potential customers. The difference is that it is done online through a combination of digital channels including video content, social media posts, content marketing, web and social media advertising, and search engine optimization. Businesses achieve their goals through the methods mentioned instead of using traditional marketing techniques such as print books, television commercials, and promotional messages delivered to customer residences.
Common digital marketing sources
Almost anything can be a digital marketing source, that is, any marketing tool you use online. With that, you may not know how much you have in your hands. Here are some examples:
- Your website
- Branded properties (logos, symbols, verbs)
- Video content (video ads, product shows)
- Pictures (photos, products, and companies’ photo)
- Content writing (blog posts, e-books, product descriptions, help sections, “training company” content, or online services)
- Online products or tools (SaaS, calculators, interactive content)
- Social media pages
As you can imagine, this list is only the top surfaces. Many digital marketing assets will fall into one of these categories. However, smart marketers are always coming up with new ways to reach online customers, and the list continues to grow.
Common digital marketing strategies
Although the list of digital marketing strategies is also constantly evolving, the following are some of the most common and effective strategies used by companies:
Pay-PER-Click Advertising
Pay-per-click (PPC) advertising is a broad term that covers any online marketing where the ad business pays off every time a user clicks on an ad. For example, Google AdWords is a form of PPC advertising called “paid search advertising.” Facebook ads are another form of PPC advertising called “paid advertising on social media.”
PAID SEARCH ADVERT
Paid search advertising is one of the best ways to target potential customers who are looking for a product or service like yours. Google, Bing, and Yahoo allow you to run ads on their search engine results pages (SERPs).
According to Google, 91% of users search from their mobile devices. All your paychecks and PPC advertising campaigns need to be mobile-friendly so that your business is not lost on all those clicks and directions. If you lose your brand, you need to renew your digital marketing process as soon as possible.
Paid social media advert
Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat allow users to pay for digital marketing ads on their sites. Paid advertising on social media is great for raising awareness among audiences who may not know your business, product, or service.
Search engine optimization
Search engine optimization, commonly known as SEO, is a technique used by digital marketers to obtain rankings for pages and blog posts on the SERPs. It will take more wisdom and knowledge to go to Google with SEO than it does with paid search advertising, and it can take time.
Social media marketing
Like SEO, social media marketing is an organic and free way to use platforms like Facebook or Twitter to market your business through digital media. Unfortunately, marketing your business physically on social media takes more time and effort than paid advertising. However, it can be very effective when working on a small budget. Social media marketing is one of the best digital marketing techniques you can use, even if you are not paying for it.
Conversion rate optimization
The Conversion Rate Optimization (CRO) improves the online user experience to increase the number of users taking the desired action known as a conversion. This can be as simple as allowing them to click a link and sign up for your newsletter. Businesses often use CROs to receive leads, communications, calls, and sales from their existing website and increase those conversions.
Content marketing
Content marketing is another big one in digital marketing. Content marketing involves any digital marketing effort that uses content resources (blog posts, infographics, e-books, videos, etc.) to increase brand awareness or increase clicks, leads, or sales. Most importantly, when you combine these elements in the right way, you develop a clear online marketing strategy for your business.
Native advert
Have you ever noticed that at the end of an article you are reading, it often appears in the list of suggested articles? This is a native ad. Many falls into content marketing because they use content to pull off clicks (“You won’t believe what happens next!”). Often, it can be difficult to spot because it is often associated with recommendations for unpaid content. Of course, that is the issue.
Email marketing
Email marketing is the oldest form of online marketing and is still going strong. Most digital marketers use it to announce special offers, display content, or promote an event. It offers access to users who may not be available on many popular platforms, such as social media.
Affiliate marketing
You use affiliate marketing to pay for another person or business, to promote your products and services on your website.
There are many ways to market your product online, which is why many companies put out online marketing efforts or pay in-house and affiliate software to cover their marketing needs. This is an area where spending less money can lead to better return on investment (ROI). Amazon affiliation program is one of the big one to consider.
Does digital marketing work?
Digital marketing is a great option for any business looking to take advantage of existing marketing resources and succeed in the growing digital world. In fact, it has been used to help all kinds of businesses grow, including home business businesses like family stores and big things like international universities. This is the beauty of online advertising. If you know the humanities you want to reach, using digital media can reach anyone, anywhere. However, some types of businesses will benefit more from specific types of digital advertising. As a quick review, let’s look at strategies that tend to work best for business-to-consumer (B2C) and business-to-business (B2B):
B2C companies
In general, B2C companies have significantly lower costs than their B2B counterparts. After all, it can be a little difficult to sell $150,000 drill bit (trust me, they already are) to a troubled mother. But a cheap pair of baby pants? This is a simple sale in purpose.
The good news is that because B2C companies are not looking to sell incredibly expensive products or services, they do not need large sales teams or complicated sales pitches. All they have to do is introduce their products or services to the right audience with the right messages, and the rest must take care of themselves.
B2B companies
On the contrary, paid search is a great option for digital B2B marketing campaigns. Most have a specific niche audience that can be difficult to reach through social media. However, if you sell $150,000 bits and someone is looking for a “diamond drill manufacturer,” you want to be the first result they find. Yes, you can pay more for your printing than you would with a paid social media campaign, but at a cost of $150,000, it is a well spent money.
In fact, most B2B companies have a much longer and more complex sales cycle than B2C companies. If you sell $150,000 bit, most people may not visit your website, call you, say “I want one.” Therefore, long-term strategies such as content marketing or email marketing often need to close a deal.
How do I get started?
The good news is that getting started with digital media marketing is a little easier. Most online advertising platforms make it easy to register and create your first ad, complete with data and analytics sources for successful management. Here are some links to beginner guides on different digital marketing strategies:
- Paid search advertising
- Search Engine Optimization (SEO)
- Paid advertising on social media
- Social media marketing
- Conversion rate optimization
- Content marketing
- Email mail
However, the foundation of any successful digital marketing campaign is not a guide. Regardless of the strategy you choose to use, here are 3 questions to answer before starting digital marketing campaigns:
1. HOW MUCH YOU NEED TO MAKE?
Understanding what you need to spend on digital marketing means you need to define your niches first. How close digital marketing is can vary greatly depending on whether your endpoint is to generate distances, conversions, directions, sales, revenue, or some ROI.
The highest point of any marketing effort should be ROI. If digital marketing is not making a profitable income for your business, your online marketing strategies are not repetitive with customers. At that time, it would be a good idea to develop a new approach.
2. TO WHOM ARE YOU MARKETING?
The next step is to identify the seller through digital channels. This is important because different buyers need different marketing strategies. Most importantly, different buyer people switch to different buyers.
If your company has a dedicated sales team, asking for their input can be one of the quickest ways to have a clear customer identity when collecting data to develop your digital marketing strategy. After all, sales teams are always the members who talk to the customers the most.
3. YOUR CUSTORMERS WORTH
In general, people see the buyer as a good way to create an effective marketing strategy. Personal marketers are great at this, but they are also an important part of putting together effective digital marketing ideas.
For now, digital marketing is one of the surest ways to create income and achieve your goal of creating generational wealth. As far as you are creating value to customer and solve problem to the unit, customers would find you. Digital marking deserves your attention as internet is a new money and global village. The more content you put out there the more chance you give to yourself to be discovered.
